The WeMakeVideos Case Studies are designed to give you a look into our production process and provide insight on how we approach a project. These studies mostly focus on Product Videos due to the NDAs we are under with most of our Corporate Video clients.
The Glorious Graphics – Case Study: Force Glove
Client: Force Glove
This client is taking crowdfunding and gaming to the next level with the creation of the Force Glove. This new gaming glove uses the full motion of your hands and fingers to control your video games! This project was presented to us by a marketing company who we have worked with in the past. This ties back to communication when working with a marketing company. Go Global Consulting was able to work with the client to figure out exactly what they were looking for in a video. When they spoke with us we were able to bring their futuristic and creative ideas to life. Working with a marketing company on a crowdfunding project helps to make sure everyone’s ducks are in a row and things are getting checked off the list!
The Video Project
When we started working on this project we knew we were going to be working with a prototype that did not exactly work. Sometimes with projects like this, non working prototypes pose a red flag but with some creative thinking and the wonderful mind of our director we figured it out. When we received the product in the mail, the client sent over some footage on how the Force Glove worked and how it was supposed to look when it was on. To help bring us into the creative spectrum, having a creative director in the company is a lifesaver when it comes to putting a spin and a graphic design on different projects.
The design look behind this project was up to our team with guidance from the client asking for a clean look. We made the decision to use the studio and focus on the real subject, the ForceGlove. In the process of planning for the shoot, we thought about video games and how many different games you could play using the Force Glove. Sports games, driving games, sword fighting, boxing, the list goes on and on. When we stepped foot into the studio we knew we wanted a black background and a light fully focused on our actor. We had him hitting baseballs, swinging swords, driving cars and throwing touchdowns! We were on a roll.
The great part about working with the studio is it means extra hands on set for us! They were there to help with lighting and setting up the black backgrounds. We work with a lot of great people in the Nashville area. Lucky for us this is an area that is booming with talent.
When we sent the final edited video back to Go Global and the client they were thrilled. That is like winning the lottery for us and the editing team, it proves that hard work, creative minds and a plan works wonders. We are waiting for the client to go live on their crowdfunding site so we can lend our support and help them spread the word about the new Force Glove. Check out the video we made with them below!
“Funiot (client) is 100% happy with the video and wants no changes! Great work and thanks for all of your effort.” – Ben Nicholson, Go Global Consulting
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