Social Video Marketing
Social Media Video Marketing is a key component of Today’s marketing strategy. See how exceptional video can improve your Social Media presence.
The Power of Social Media Video Marketing is amazing. When social media became a “thing”, it was fun but everyone figured it would fizzle and people would move on.
Instead, years later it has become a key component of every company’s marketing strategy. And even more peculiar is that it isn’t just a place to post content, but content should be made tailored to each platform. From the messaging to the tone and then the final product, it takes work to “work” your social media agenda. Every audience is different and they expect different things from your brand.
Every audience is different and they expect different things from your brand.
Amy McIntyre
This is a GREAT use of video footage that already exists or is being captured for a larger project.
Social media marketing has evolved through the years and video is now playing a prominent role in those plans. We’ve seen a large increase in demand in creating video shorts to bring brand awareness and buzz for a company or product launch. This is a GREAT use of video footage that already exists or is being captured for a larger project.
We frequently talk about squeezing every last drop out of video footage and this is a strategy that adds little cost to the overall budget while delivering bite-size content to your various audiences. Some companies use these videos to introduce their product, others use it to attract a certain demographic and some just use them to get their brand name out into the world.
The Power Of Social Media Video Marketing
While the details of each project may differ, the format is usually the same. The length can be anything from 15 seconds to 60 seconds and can highlight one feature of the product, build intrigue or even give a quick overview on the full product. There are staggering statistics on how many people are watching videos without sound [blog post link] so that is something we plan for when creating these trailers. You can also put captions on the video so your message is conveyed loud and clear, even when silent. The one thing that every video has in common is the Call to Action at the end. This is what you are asking of the user – buy, visit, donate, etc.
These social media videos can be created from scratch but the majority of our clients are taking a cut from their final deliverable footage or even from the good stuff that didn’t make it into that final video and using that to create these social media teasers. [stat]
When planning the content of these videos, make sure to focus on the target demographic you want to reach, the purpose of the video and then your ask at the end.
There are staggering statistics on how many people are watching videos
Amy McIntyre
Here are a couple of examples of social media trailer videos that helped to launch products, campaigns and build excitement.
Great References on Social Marketing
- 10 Tactics for Launching a Product Using Social Media
- The top 10 benefits of social media marketing
- 10 Ways to Create a Great Product Launch
When You Share Videos To Social Media – Awareness Increases
“Social Media Video Marketing is a key component of Today’s marketing strategy”
About The Author
Amy McIntyre
Owner / Strategy
Can’t we just be creative and make videos all day? No, someone has to actually run the company. Thanks Amy. Every team needs a go getter. Want to know more about WMV Video Productions? Give Amy a call anytime.
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