The WeMakeVideos Case Studies are designed to give you a look into our production process and provide insight on how we approach a project. These studies mostly focus on Product Videos due to the NDAs we are under with most of our Corporate Video clients.
Case Study: Kickstarter Video
Client: Shape and Bake
Shape and Bake is stainless steel bakeware that you can use to shape a cake into anything you put your mind too. Owner, Emina Hayrula, created this product to bring excitement to the baking world. With this new product going on the market there are even more options for home bakers out there.
The Video Project
Shape and Bake’s primary goal for the video was to create a product video that they could put on Kickstarter to raise money for manufacturing so their product could hit the market. We worked with Emina on her script and creating a storyboard that included the different types of cakes that we would create to show off her product. Since Emina was not on set for the video shoot, we wanted to make sure everything was very clear to both her and our creative team so that the end product would be just as she envisioned.
We felt the best way to demonstrate the versatility of the Shape and Bake pan was to demonstrate a few pan shapes being made and then showcase the finished cake images. Like any food related project, the time needed for creating the shapes, baking the cakes and then decorating them was extensive but worth it! We ended up creating a 2:15 minute video that showed all of the product’s potential.
“Working with WeMakeVideos was seamless, they took my vision and were able to add a creative aspect to my reality.” -Emina Hayrula, Shape and Bake
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