The WeMakeVideos Case Studies are designed to give you a look into our production process and provide insight on how we approach a project. These studies mostly focus on Product Videos due to the NDAs we are under with most of our Corporate Video clients.
Crowdfunding Case Study: Check My Temp
Check My Temp was made to be the world’s most advanced thermometer and after working with the product it really is. It was designed to consistently monitor temperature and movement. The armband thermometer uses patent-pending Multi-Temp Technology which provides accurate temperature readings no matter how your body is positioned. The most interesting part about Check My Temp is that it hooks up to your Bluetooth devices so parents and caregivers can check on their loved ones at the click of the button.
The Video Project
Check My Temp’s primary goal for this video was to create a product video that they could use for their upcoming Indiegogo campaign. They are looking to raise the funds to ramp up manufacturing to create the molds for the actual Check My Temp product. We had the pleasure to work with Sudhir, one of the founders of Check My Temp, he had a clear vision with a script and how he wanted the project to look in the end and we did our best to put his ideas into motion. With this project, there was not just a product to shoot there was also a digital aspect of the project. Check My Temp connects to your smartphone or your tablet so when you are not in the room with your child you are able to check on them. Sudhir sent us two prototypes and a tablet to work with on the shoot and things turned out great. We had a great location for this project giving us multiple rooms in one house is always a plus in the world of film!
There is always something when it comes to a crowdfunding video whether it is the weather or a broken prototype, but that was not a problem with this one. On the other hand, children are a bit tricky to work with! For this project we used a mother-daughter team and got down to business. The shots we got seemed great and the project came together pretty quickly because the story we had was planned and thought out. We got the first version over to the Check My Temp team and there were some tweaks that turned into a reshoot which we got started on right away. The reshoot we used a younger child and were able to get the shots that we needed. The biggest challenge was averted and the project is up and launched on Indiegogo.
Check My Temp launched on Indiegogo.com on December 1st and only two weeks in they already have almost 100 backers and half of their campaign goal into the bag! Check My Temp was 179% funded on January 30th! Congrats!
“We worked with We make videos to create our crowdfunding campaign video. Alyssa and her team did an amazing job in understanding our requirements and giving us exactly what we were looking for. In our case, we changed our mind after reviewing the first take. They were very accommodative and did a complete reshoot for us. They went over and above expectations in delivering the video in time for our campaign launch. They were simply great to work with.” -Sudhir Mulpuru, Check My Temp
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