Create Amazing video content that makes a different in conveying your message, showing your product and driving your business forward. Video increase views.

We are always talking about how to make great product videos (or any video) for your business. Vimeo posted and The Next Web re-posted a great article earlier this year on the 9 Rules for Creating Killer Product Videos. We are thrilled to see other people preaching our same philosophies and practices! Great video content can really make a different in conveying your message, showing off your product or driving your business forward.  Watch this video and then call us to discuss how we can help you create amazing video content for your site.  Product video, sales video, explainer video, animation video and more.  We Make Videos can help you increase conversions, improve sales, and quickly communicate your message with great video content.


Create Amazing video content

Vimeo: 9 Rules for Creating Killer Product Videos

Here is an excerpt to get you started.  Click link read and view full article

Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential customers. A truly great product video both informs and inspires viewers to give you their attention (and their wallets). At Vimeo, we’ve seen our fair share of product videos that have launched successful crowdfunding campaigns and sold millions of laser-pointer toothbrushes that also toast bread. Here are some rules for product videos and some examples of people who do it well:

1. Context is king
Don’t just show off your slick product, show how it fits in the bigger picture of your customers’ lives. What problem is your product solving? How does it enrich your customers’ lives? Is it inspiring a customer to do more? Is it increasing their overall happiness?

2. Show and tell
A high-concept product trailer may be artistic and fancy, but if viewers don’t know what you’re selling at the end of it, they probably won’t be inspired to become customers. Pretend you’re back in first grade doing Show and Tell — show off your product, and tell your customers about it. It’s that simple.

3. Tell your story — or let your customers tell it for you
When people look at a product video, they don’t just want to know the technical specs of the product. They want to meet the people behind the product and the people who use it.

5. Cater to your target audience
Often when bands go on tour, they’ll shout out the name of the city they’re playing in. We recommend doing the same in your product video, figuratively or even literally. Whether it’s a certain demographic or geographic audience you’re targeting, you should customize your product video to be highly relevant to your potential customer.

READ THE 9 RULES FOR VIDEO FULL ARTICLE:
Vimeo: 9 Rules for Creating Killer Product Videos

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